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2. Be reasonable. Money? First of all, the subject line tells them there is an opportunity to collaborate. © Grin Technologies Inc. 2020. 5. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. 1 - Subject line. Keep It Short. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. In our digital lives and real lives. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. Samples? It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. Oh, and we shouldn’t have to say this, but please: proofread your stuff. But these outreach emails are fraught with social anxiety. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. Vetted by the subject line … First impressions matter, they always have. Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. Email subject line when following up after a meetup. Clearly states the purpose of getting in touch. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. Why is this a smart partnership? Hi (Influencer Name), My name is (name), I work for [name of the brand]. Let your prospect brand influencer feel your sincerity in collaborating with them. But you’re not sure if it’s 100% yet. Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Brand case studies. The best way to test the messaging in your campaigns is with A/B tests. In fact, simple, clear subject lines can get high response rates. This sounds more appealing for influencers as it implies better perks and a longer term partnership. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? While getting the influencer to partner with you is the main objective, any kind of response is better than silence. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. These folks are busy, and you’ll need to fight to get their attention. Keep your introduction super short. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: WANNA COLLAB WITH US? A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. You’ve put a lot of love into writing this email. Use this formula to write an effective influencer collab email: What you’re offering. Try partnering with people who know what they’re doing to spare yourself the headaches. 3 best influencer outreach email examples of all time Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. Instead of using a bland, templated email to contact your potential influencers, write it yourself. Influencers need, at a minimum, 2,000 followers to be worth your while. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. Do you like our styles? Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. According to a poll on the Tomoson blog, 59% of marketers are p… It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. How do you want this collaboration to work? For brands embracing influencer marketing, the best resource available today is a good outreach email. Don’t fire off collaboration emails all willy-nilly. Craft an irresistible email. You’re probably reaching out to a young, hip influencer. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … You can A/B test subject lines and see which subject line gets a higher open rate. Let’s get started. Picture it: you’ve found the perfect influencer. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. So bloggers, like anyone, are deleting emails before reading. Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. This maximizes the chance that you will catch the influencer at an ideal time. This personalizes the message and grabs their attention. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. Don’t expect an influencer collaboration to boost your sales overnight. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. At least at first. I thought you’d be interested in working on this project because [reasons]. Okay, onto the good stuff. Related: Email Marketing for Business Owners. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Let me know if you’re interested in working something out. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. We match you with a shortlist of qualified, experienced influencers who reach out to you. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. Do you need user-generated content, reviews, or something else entirely? ❸ Invite them to become a brand ambassador. Easy, right? Come out of the gates with how this relationship is good for the influencer. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Instead of fishing for leads, get them in your inbox and have your pick of the litter. Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. The primary objective of your first email should be to start a conversation. HOW TO START: Send us an email at shop@apeach.com with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha Pique the influencer’s interest by including their name in the subject line. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. Advertise on Their Website Hook them with the subject line “Enough” is a hard number to pin down. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. 5 Foolproof Ways To Write The Best Influencer Outreach Email. If you’re not interested, no worries, but I would appreciate it if you could let me know! There are so many reasons to invest in influencer marketing. Okay, so you’ve drafted your email. The body of the email should include the juicy deets of your campaign. It ain’t a good look. Influencer marketing takes a lot of effort, but it’s worth it. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. Because when getting to the decision point, end users respect influencers very much. Exclusive interviews. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. You’ve heard the term influencer outreach thousands of times before. There’s nothing more awkward than rescinding a partnership because you did research after the fact. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. In addition, some influencers may respond to emails at different times of the day than others. Your recent post [blog topic] really resonated with me. As a result, people don’t get to see the complete context of your subject line and may ignore your email. Influencer Marketing: Subject Lines You Can Steal Right Now. For every $1 spent on influencer marketing, you earn $23 back. If you don’t hear from them after a while, they’re not interested. What do you need from this collab? If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. 35% of email recipients open emails solely based on the subject lines. Otherwise, you’re putting your marketing budget at risk. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. You don’t want to work with a totally green influencer. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Everybody else is using them, so guess what? Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Create an influencer collaboration agreement. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. There are numerous influencer outreach email tips out there. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Her followers don’t care! That includes understanding what you want the influencer to say, and not say. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Commission? Writing the perfect email collaboration could lead to getting answered. That’s your cue to move on to another influencer on your list. Influencer Collaboration Email Template. Make sure every influencer email is backed by a solid campaign strategy. 3. You sit down at your laptop to write the email and …. 35% of email recipients open emails solely based on the subject lines. Give context. Pique the influencer’s interest by including their name in the subject line. Here are some of our faves. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. Subject line: (Influencer Name), Let’s Work Together! Some experience. Have fun! Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Example Subject Lines. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Body: Instead of the standard users, users give credit to influencers’ opinions. Influencer marketing is the best thing to happen to brands since social media. Get their name right, spell words correctly, and use proper grammar. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. ❹ List the benefits of being your brand ambassador. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. A poor subject line on an awesome blogger outreach campaign email is the equivalent of … Research shows that a personalized email subject line alone will get 50% more engagement. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. Enough followers. But don’t turn into an online stalker. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. Here’s how to word the first influencer collaboration email. A formal-sounding letter will put them off immediately. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! The influencer probably won’t read it. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. Reach, engagement, or sales? – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. Ready to create custom content and generate buzz. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. 1. If an influencer doesn’t meet your criteria, move on. Builds familiarity with your prospect. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. Ends with action steps. Keep your email less than 100 words or nobody will read it. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. Try not to spend too much time writing your subject lines. Personalised email. So be sure to personalize and avoid copy and pasting on your collaboration email. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. Here’s the truth: personalized emails get more results. Mention specific posts that show this. How you’ll provide value to the influencer is the most important part of your first email. Get our weekly newsletter for eCommerce marketers and founders. They’ll get something for free, and in return, their followers will learn about your product. Step #3: Determine an Appropriate Offer. Are you an influencer with a style that people admire? Another email, at least 3-7 days after your first email. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. Tip 1: Quick Response. A quick, “Hi Melanie” at the beginning of your email works like a charm. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. A catchy subject line that makes them want to read your email … Successful influencer collaborations take time to increase engagement and improve sales. 4. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. No matter what language you’re speaking in, use jargon or slang. This should include important dates, your goals, and what you need out of the campaign. The 10 most helpful influencer collaboration email subject line templates 1. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. Get in front of followers who need your product. It’d be great to get on a call on [day] or [day] this week at noon! “Will the influencer demand weird terms?”. 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … Provides value. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Step #3: Craft the perfect outreach email. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. You should always be testing your influencer outreach emails. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Relevance. But do you know what not to write in your outreach email subject line? Must-reads for eCommerce and DTC. This sounds like a lot, but we’re living in a tl;dr kind of world. There are plenty of approaches for this first influencer message, but they should all cover some basic information: A great outreach email does four things: 1. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. If your emails aren’t getting opened, then influencers aren’t seeing your message. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Don’t try selling carpet cleaners through someone like Selena Gomez. Show them how much you crave for … Even if you have a perfect first email, it can be difficult to get a reply. Influencer Marketing is great once you get the hang of how to do it effectively. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Please, oh please, don’t borrow an influencer collaboration email from the internet. Do your research before contacting an influencer. For example, you can send influencers your product and ask them to write a review. Of course, this can still take a ton of time. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. This would reflect your humble and responsible attitude toward … All rights reserved. If you’re nervous about influencer outreach, take a deep breath. Resist the temptation to use templates. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. When you begin analyzing email metrics, you should start by looking at open rates. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. But what do you do when it’s time to pull the trigger? The bulk of your email should detail the influencer partnership itself. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. Write a subject line that sums up the purpose of your email. When in doubt, download Grammarly proofread your emails for free. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. No pressure. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. 2. Let’s break down the above email to make sense of why this works so well. It boils down to which brands. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. Lets start from the beginning. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. The campaign deets. The crucial thing is to customize your brand pitch. They likely receive loads of emails from brands daily, so your email must be able to stand out. This personalizes the message and grabs their attention. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. This is where the content of your email comes into the picture. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. I’ve been following your blog since 2013. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. Influencers know when you’re being lazy and copying other people’s emails. 3. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … Here we go. People are too busy these days and if your subject doesn’t interest them, they will not click on it. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. There are plenty of fish in the sea. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. Very likely to follow an influencer, you can Steal right now hi Melanie at. Influencer, you ’ re nervous about influencer outreach email subject line indicates what ’ s got tongue! Lines might get high response rates term influencer outreach email does four things:.! On many factors conveys the content of your influencer outreach and finally get some much-needed ROI influencers directly send..... Recipients open emails solely based on the journalist and provides a smooth transition into the content of the influencer collaboration email subject Instagram! Emails are fraught with social anxiety there are so many reasons to invest in influencer marketing toolkit get..., deleted or, god forbid, reported as spam campaign strategy t try selling cleaners... Ton of time templates 1 free, and a longer term partnership i sent you an email creates! 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